The bottom line is that adding iSphere Studio virtual tours to your website or providing an interactive CD can improve your bottom line! You don’t have to take our word for it......
The Pew Internet and American Life Project has published some very interesting market research data and demographics related to the viewers of panoramic virtual tours on the Internet. Here are a few excerpts from their report:
• 51% of online American adults have taken virtual tours.
• On a typical day, more than 5 million people are using the Internet to take virtual tours.
• 60% of those with household incomes of $50,000-$74,999 have taken virtual tours.
• 67% of those with household incomes of $75,000+ have taken virtual tours.
The complete report is available on the PEW Internet and American Life Project website.
The Pew Internet and American Life Project research has also revealed that some of the most popular virtual tour “destinations” are:
• tourist and vacation locales
• museums
• historical exhibits
• parks and nature preserves
• public places
Website virtual tours have been identified as one of the Best Practices for Marketing Senior Living Communities. And 65% of all CCRC prospects are users of the Internet.
Source: "Best Practices for Electronic Marketing to Seniors"
Love & Company research report.
"The virtual tours have been some of the most highly visited pages on our website."
Lee Reedy
Corporate Director of National Marketing
ACTS Retirement-Life Communities, Inc.
According to research by DoubleClick, rich media or virtual tours generate 46 percent more sales (bookings) than still images.
According to research by Yesawich, Pepperdine, Brown & Russell and Yankelovich Partners, 57 percent of leisure travelers and 46 percent of business travelers called virtual tours on a hotel Web site "a very desirable feature."
Both of these excerpts are from this press release.
A survey released by Harris Interactive (harrisinteractive.com) in November 2005 revealed that website "visuals" are rated as "very important" to online hotel selection by more US adult travelers than: description of property, information about the destination, property star ratings, and customer reviews and testimonials.
Pew Internet & American Life Project research also found that virtual tours on hotel/lodging websites are among the most frequently used virtual tours.
At a Pennsylvania Tourism & Lodging Association (PTLA) Sales and Marketing Conference, a panel of professional meeting planners was asked: What can we do to get you to come to our facilities for site visits? The answer: I'm too busy to come for site visits. What works best for me is to go to your website and take a virtual tour of your facilities from my desk. If I like what I see, I will send you an RFP.
It is clear that millions of people are using website virtual tours every day to help them decide where to spend their money. iSphere Studio can help you attract these virtual tour viewers, and bring their business to your door! And, we make the process easy for you by providing everything from on-location panoramic photography to the delivery of virtual tour files and code, ready for use on your website.
With state of the art technology and knowledge of advanced fundementals of virtual tours creation, iSphere Studio is certain to provide above and beyond your needs for capturing the audience you seek. This isn't just another thing that we do. It is what iSphere Studio does!
Contact us today to learn how easy it can be to bring the marketing power and productivity of 360° virtual tours to you!